Even though a business's net income gets most of the attention from investors, the top line is where the revenue or income process begins. The strategy is designed to be implemented individually or layered to create the right solution for you to maximize market value equity, return on invested capital, return on equity, and long-term profitability.
The ability to analyze the competitive environment facing a business, assess the attractiveness of the industry, and discover potential sources of competitive advantage and disadvantage in one’s business has become a more important facet of competitiveness in today’s market.